Sunrise Alarm Clock
Alba
£34.99 £45.00 Sale
Tracked 5–10 day delivery · 14-day returns · Secure checkout
Wake up to light, not noise.
Dark mornings make every alarm feel like a shock. About 30 minutes before your alarm, Alba starts to glow, building slowly from soft amber to full warm light, like a sunrise in your bedroom. By the time the alarm sounds, you're already halfway awake.
At night it turns into a bedside lamp, and the display dims right down so it won't keep you up.
- 30-minute sunrise: the dome brightens gradually before your alarm
- 10 light levels: from a soft night light to a proper reading lamp
- 4 display brightness levels: dim enough to sleep next to
- Tap-the-top snooze: 10, 20 or 30 more minutes
- 12 or 24 hour clock
- Plug-in power: no batteries to run flat overnight
Soft grey fabric front and a matte white dome. It looks good on any bedside table.
Tracked UK delivery in 5 to 10 days, free on orders over £40.
How it works
Plug it in, set the time, then set your alarm. About 30 minutes before the alarm goes off, the dome starts to glow and brightens gradually, so the room is already light when it sounds.
Tap the top to snooze for 10, 20 or 30 minutes. Use the brightness buttons to turn it into a bedside lamp, and dim the display right down for sleeping.
Delivery
Every order is tracked and arrives in 5 to 10 days. Your tracking link is emailed as soon as it ships.
UK delivery is £4.99, and free on orders over £40, so 2 clocks ship free.
Returns
You have 14 days from delivery to request a return. Clocks need to be unused and in their original packaging. Email latigoceo@gmail.com to start a return and we will send you instructions.
If yours arrives faulty, email us a photo and we will put it right.
Why light
Wake up to light,
not noise.
Dark winter mornings make every alarm feel like a shock. Alba starts glowing 30 minutes before your alarm, building gently from soft amber to full warm light.
By the time the alarm sounds, the room is already light and you're halfway awake. At night it's a bedside lamp with 10 brightness levels.
Before and after
Swap the screen glare
for a slow sunrise.
Most of us start the day squinting at a phone in a dark room. Alba lights the room first, so the morning starts a little gentler.
A good gift
One for you,
one to give.
Second clock half price. For the friend who hates mornings, the teenager who sleeps through every alarm, or the partner who's up an hour before you.
Questions
Good to know
before you buy.
Anything else, email latigoceo@gmail.com and a person answers.
How does the sunrise work?
About 30 minutes before your alarm, the dome starts to glow and brightens gradually from soft amber to full warm light. By the time the alarm sounds, the room is already light.
Does it make a sound as well?
Yes. It has an alarm sound as well as the light, so you're covered on the mornings the light alone isn't enough.
Can I use it as a reading lamp?
Yes. The light has 10 brightness levels, from a soft night light to bright enough to read by.
Will the display keep me awake?
It shouldn't. The display has 4 brightness levels, and the lowest is very dim.
How does snooze work?
Tap the top of the clock. Snooze can be set to 10, 20 or 30 minutes.
How is it powered?
It plugs in at the wall, so there are no batteries to run flat and the alarm won't die overnight.
Is it a good gift?
It's one of the easier gifts to get right. Buy two and the second clock is half price, so you can keep one.
How long does delivery take?
Orders arrive in 5 to 10 days, and every one is tracked. Your tracking link is emailed as soon as it ships. UK delivery is free over £40, so any 2 clocks ship free.
What if I don't like it?
Send it back within 14 days of delivery, unused and in its packaging. Email latigoceo@gmail.com and we will sort it.